Final Project: Phase 4

Phase 4: Design

With better understanding of our target group, it was not yet enough. So we filtered and worked on the user profiling a little bit more. To buff up our understanding on our target group, we conducted surveys, ethnographic research, cultural probing and online research.

This led to the further classification of our target military group into the pre-enlistees, the Full-time National Servicemen (NSFs), the signed-on Army personnel (Regulars), and the recently operationally ready personnel (NSmen). And based on our studies, we made several important findings for each of the group. One common finding was that these military personnel were not able to find their ideal hand phone due to the fact the latest advanced phone models all come with in-built cameras. And with the many restrictions and security issues, camera phones are not allowed to be brought into army camps.

Hence, it has become quite clear that our product would greatly satisfy the needs of our target group, solving all their problems.

Before designing our Web2.0 application, information organization plays a huge role in enabling people to obtain maximum information with minimal effort. One technique we used to organize information was the Card Sorting Method. 18 of our target users performed the card sorting process individually. These individuals were told that they were required to perform a simple task to help us design our website and no form of preparation was needed.

The results were gathered and analyzed. The suggested groupings can be seen in the final report.